Hi, I’m Cambry
I’m a product designer who specializes in crafting immersive, empathetic experiences with an eye for detail, experienced in software-as-a-service (SaaS), lead generation, and new user experiences/onboarding.
Lovely to meet you!
Creating simple solutions within complex frameworks is the lifeblood of my work:
great products should be easy to use, and easy to love.
I develop user journeys, design systems and experiences through the lens of empathy and problem-solving. My goal? To create immersive, expansive user experiences that serve all of their users.
Life’s complicated, but software doesn’t have to be.
Case Studies
design systems
Automation: Lead generation websites
Automating landing page mockups for sales prospects needed to be quick to build but detailed enough to be implementation ready.
I gathered requirements for what the project needed, strategized a solution and got to work.
Making Tailwind Custom
We needed to build an alpha proof-of-concept to iterate a new product, but not at the sacrifice of quality.
We took the Tailwind library, with prebuilt code components, and customized the design and interaction patterns to fit our needs.
app design
Retail Network Lead Management
We needed to break the mold of content management and focus on our value proposition: creating a native, cross-platform lead management experience tailored specifically to the needs of a retailer and regional sales managers.
FlySocial App Concept
FlySocial was a social media app concept from a client that mixed elements LinkedIn, Facebook and Yelp to connect frequent flyers in-flight or from their networks to share their travels, favorite places, and recommended pit stops.
experience design
Accessibility: a system-wide strategy
To put it simply, our system’s end-user experience was not built accessibly. That’s a problem full-stop, and it’s one that the Product team was dedicated to fix. I led the charge on a system-wide audit and strategically prioritized the order and severity of updates we needed to make.
Journey Mapping: Self-Serve Onboarding
The organization was trying to pivot from being custom-implementation-focused into a SaaS platform the could automate customer data and front-end experiences without the need of an engineer. I was tasked with creating user flows of what that experience could be, and what the system would need to execute at each step, to make that happen.
