Résumé

skills

User experience and product management

Design system development, journey mapping, prototyping, user persona development, accessibility and usability protocols, information architecture, requirements gathering and definition, feature launch preparation and execution, website analytics 

Design/development software and languages

Figma, UXPin, Sketch, InVision, HTML 5, CSS 3, jQuery, Bootstrap, Wordpress, Adobe Creative Cloud (Experience Design, Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, Acrobat Pro), Atlassian JIRA, Atlassian Confluence, Microsoft Azure DevOps, Miro, LucidChart, primary.app, Google Analytics, Google Optimize, Heatmapping and A/B testing software

experience

PowerChord

Senior Product Designer, 2023 - 2024

  • Led product experience vision by developing product requirements and full-fledged product requirements documents (PRDs) for product and engineering teams.

  • Facilitated feature development from design iteration to launch. This included creating launch strategies and external/internal communication to get features implemented for customers, collaborating with project and product management alongside customer success.

  • Designed end-to-end features and collaborated with lead engineers on the technical implementations to ensure that features were built with user experience and usability at the forefront—often discovering innovative but efficient solutions in a technically-complex landscape.

  • Developed unity in both form and functional design across all user touchpoints, including new feature flow and design, automated email templates, copywriting, and component design.

  • Collaborated with and advised Corporate Marketing on brand implementation across all interactions, from being a voice in company rebrands to sharing subject matter expertise on digital experiences.

Product Designer, 2017 - 2023

  • Led product design direction by translating requirements and best practices into concrete design systems, prototypes and documentation for development.

  • Led software web app design updates during company rebrand, seamlessly integrating the updated look and feel as a natural refresh to our core userbase.

  • Collaborated product team and engineering to execute product strategy.

  • Created and led design system methodology and collaborated with engineering towards implementation.

  • Led testing experiment design and designed organization’s pilot user testing framework.

Swim Digital Group

Interactive Strategist and Developer, 2016 - 2017

  • Created user personas and site architectures to enhance functionality and usability.

  • Developed high-fidelity wireframes and clickable prototypes for education and private clients.

  • Analyzed website traffic to find areas to optimize and improve conversions and engagement.

  • Developed and executed search engine optimization strategy to increase search page listings.

  • Gathered requirements and asset libraries for client site and landing page development.

  • Developed front-end assets, primarily within web content management systems.

University of South Florida

Marketing Assistant, 2011-2016

  • Redesigned, managed and optimized organization and client websites based on user personas and behavior for the Florida Institute of Government and College of Arts and Sciences’ School of Public Affairs

  • Developed brand standards and assets to fit within the broader landscapes of the College and network of Institutes

  • Designed, managed and analyzed email marketing campaigns and optimized strategy to see up to a 43% in engagement

  • Created promotional materials for events and programs

  

Freelance Design, Marketing and Communications

December 2010 - March 2015

  • Created print and digital assets for clients, including apparel, social media assets and report design

  • Created and managed promotional teams for music talent

  • Educated clients on branding, its importance, and developed strategies for differentiation

  • Designed effective promotional items

  • Assessed client needs, work with client to achieve goals, maintain client relationship by evaluating recurring needs

 

education

University of South Florida

Communication, B.A
Concentration: Media and Culture
Specialization: digital media and user empathy

Certifications

Pragmatic Institute PMC Level I (2020)

Interaction Design Foundation Accessibility for All (2022)