Case Studies
design systems
Design Automation: Lead generation websites
PowerChord needed a design system to automate site mockups for prospective sales, but the detail to be implementation ready. I gathered requirements for what the project needed, strategized a solution and got to work.
Making Tailwind Custom
We needed to build an alpha proof-of-concept for a new system quickly, but not at the sacrifice of quality. We took the common library Tailwind, with prebuilt code components, and fully customized the design/interaction patterns to fit our need.
app design
Lead Management App for Retail Networks
We needed to break the mold of content management and focus on our value proposition: creating a native, cross-platform lead management experience tailored specifically to the needs of a retailer and regional sales managers.
FlySocial App Concept
FlySocial was a social media app concept from a client that mixed elements LinkedIn, Facebook and Yelp to connect frequent flyers in-flight or from their networks to share their travels, favorite places, and recommended pit stops.
experience design
Accessibility: a system-wide strategy
To put it simply, our system’s end-user experience was not built accessibly. That’s a problem full-stop, and it’s one that the Product team was dedicated to fix. I led the charge on a system-wide audit and strategically prioritized the order and severity of updates we needed to make.
Journey Mapping: Self-Serve Onboarding
The organization was trying to pivot from being custom-implementation-focused into a SaaS platform the could automate customer data and front-end experiences without the need of an engineer. I was tasked with creating user flows of what that experience could be, and what the system would need to execute at each step, to make that happen.